Battle Plan: Multilateral Online Marketing (MOM)

February 5th, 2010

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. “Battle Plan: Multilateral Online Marketing (MOM)” looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:
  • Maximizing online marketing initiatives
  • Sharing creative, data
  • Building teams
  • Improving Calls to Action
  • Effective timing of email marketing

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The Dawn of a New Industry – Internet Video Production and Marketing

February 5th, 2010

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. “The Dawn of a New Industry – Internet Video Production and Marketing” explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Topics include:

  • Key questions to consider
  • Industry trends and statistics
  • Essential equipment and price ranges
  • Response form integration
  • Why shorter videos are better

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Search Engine Optimization and Pay-Per-Click: A Holistic Approach

February 5th, 2010

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. “Search Engine Optimization and Pay-Per-Click: A Holistic Approach” explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:
  • Sharing keyword research
  • Assessing paid ad performance, effectiveness of page titles
  • Applying PPC conversion data to SEO page and keyword selection
  • Evaluating natural search engine rankings in view of PPC ad placement and costs
  • Focusing on landing page design

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How To Choose An Email Marketing Vendor

February 5th, 2010

Learn what questions to ask and discover what’s at stake when you select an opt-in email marketing firm to maximize your campaigns. “How To Choose An Email Marketing Vendor” looks at everything from ISPs to the expertise you’ll need. Key topics include:
  • Black lists
  • Can Spam Act
  • Message header structure
  • Message design and image/text ratios
  • Deliverability audits
  • Tracking technology and data segmentation

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12 SEO Campaign Killers

February 5th, 2010

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
  • Training
  • Thinking holistically
  • ROI considerations
  • Ranking analysis
  • What link bait really means

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The State of Resilience on IBM Power Systems

February 5th, 2010

Business leaders understand intuitively the value of their data and know that they must daily address the practical, tangible issues of protecting their business information from loss or corruption and putting it to work effectively, efficiently and profitably.

The data set used for this in depth report includes the results of 18 surveys, conducted between September 2008 and October 2009. These surveys were conducted online using Web-based survey tools, as well as in person at gatherings of IBM I and AIX professionals. In total, responses were received from nearly 4,000 technical professionals and executives involved in the management of IBM i and AIX environments.

Written by: Information Availability Institute, Sponsored by: Vision Solutions

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Application Automation in Enterprise Workload Automation

February 5th, 2010

Application automation provides your organization standardized, stable, and repeatable integrations to any new application, database, or tool that is introduced.

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Why Application Automation Should be Part of IT Infrastructure

February 4th, 2010

A key source of the implementation cost is building business processes. Significant savings can be realized if a company reduces the time it takes to build these business processes, and if the business processes can be fully automated.

Companies willing to think outside-the-box are discovering that adopting a new generation application automation and job scheduling tool at the beginning of a development project as part of the infrastructure can cut implementation costs substantially.

This white paper focuses on how an application automation/job scheduling tool can reduce costs in each of these areas:

  • Design
  • Development
  • Testing/QA
  • Implementation
  • Maintenance

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Boomer Market Advisor

February 4th, 2010

From mutual funds to variable annuities, fixed annuities, variable life insurance or long-term care and estate planning, Boomer Market Advisor offers advisors strategies specifically tailored to the boomer generation. Each issue features case studies, marketing tips, and product updates to help make you and your practice more successful.

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What’s Working in Human Resources

February 4th, 2010

Qualify for Your Risk-Free Trial Issues Now! Try two issues of What’s Working in Human Resources – Risk Free! The twice monthly, eight-page newsletter covers critical human resource issues like effective recruiting techniques and the latest trends in training, development and employee motivation. It offers real-world examples of how companies cope with the bottom-line pressures in the American workplace while still doing what’s right for their people. In every issue, top HR experts show you how to better manage your company’s human assets and increase profitability. Subscribe to What’s Working in Human Resources and you’ll receive two risk-free issues to review. If you decide to continue, you’ll pay just $299 for an annual subscription (23 issues total). If not, just mark the invoice “cancel” within sixty days and return it to Progressive Business Publications – no questions asked.

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