Posts Tagged ‘seo’

Paid Search Best Practices

Monday, March 1st, 2010

Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, Fathom SEO shows you PPC Best Practices.

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12 SEO Campaign Killers

Friday, February 5th, 2010

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
  • Training
  • Thinking holistically
  • ROI considerations
  • Ranking analysis
  • What link bait really means

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